In the Studio with Toni Caroline / by Emma Morton

Toni Caroline

Toni Caroline

Meet Toni Caroline, a London based stylist and art director who's clients include Paul Smith, Jack Wills, White Stuff, and many more. Toni lives in North London and is a regular at the 3Objectives Studio, she is in the throws of starting a cinema club!

-You – Name, Job Title and Company
Toni Caroline, Freelance Stylist

-Who is your inspiration?
Joan Didion (Journalist)

-What is your favourite piece of equipment?
My favourite bit of work equipment is probably the trusty bulldog clip - I use them on a daily basis!

-What made you choose your profession?
I actually wanted to be a fashion journalist, but after a couple of years interning and assisting in the industry I realised that I really enjoyed the more visual aspect of fashion; photography and styling.

-Equipment you can't live without?
My laptop!

-What are your achievements?
Dictating my own direction in life and making work a fun, sociable thing to do :)

-What's the first album you bought?
I remember buying Blink 182, take off your pants and jacket when I was 11, before that I think I had single CD and tapes!

-If you were the Mayor of London for the day what would you change?
I would bring all the rent down!

-What is your favourite country visited?
America! California is stunning and so clean

-What books, blogs or podcasts do you read or listen to?
I love reading fantasy fiction. At the moment I am reading The Bear and the Nightingale, The Sky at Night, Book of the Moon, Eragon (before bed), and I’m listening to Harry Potter and the Chamber of Secrets read by Stephen Fry!

-What do you do in your spare time?
In my spare time I like to watch films (at home and at the cinema), read and cook!

-If you were marooned on a desert island what 3 people (dead or alive) would you choose to be there with you and why?
My boyfriend, best friend and his (future) boyfriend; we can drink and explore and cook tasty island food together!